Things to consider before choosing a bulk SMS service provider
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By Onex Team, 30 Apr. 2015

So, you've completed your research and discovered the extraordinary power of SMS for marketing campaign. What next? Clearly, the next task is to pick up the phone and call a bulk SMS service provider who can offer you a text marketing service.

However, choosing the right Bulk SMS supplier for your business can be a tough job. Particularly given the number of ads that pop up as you search the word "SMS". Or, the countless budget SMS service providers promising the lowest message costs on the market. With so much information, it is tough to know where to start or what to look for.

Certainly, in a growing competitive business environment, it is hard to ignore the attractive word "low cost". There are, however, a number of critical, and perhaps more important factors that should be taken into account when choosing an SMS service provider. Today, we will take a look at some of the top features that you should examine before selecting a bulk SMS provider for your business:


Things to consider while choosing SMS service provider

Know the price

Cost not only refers to the price of a single message, however to all the charges linked with sending an SMS. Things to look out for are whether or not there are any setup charges, if the campaign cost per SMS includes GST, or if unused SMS credits expire. Anyone of these may quickly push an SMS campaign over budget. So before signing the agreement, make sure you know the total cost of your campaign.

Delivery and bounce rate of messages

Bulk SMS systems rely on the speed and the delivery of their messages.

Depending on how many SMSes require to be sent, some services can take anywhere from a few minutes to several hours. During this time, it’s likely the messages will also bounce, or not be delivered to the receiver. This is not optimal and shows a service that will waste your SMS marketing funds instead of correctly utilising them.

Your SMS service provider should present stats on how long their systems take, as well as how many messages are delivered.

Which regions do they deliver to?

Your SMS service provider shouldn’t restrict service to just your home state. After all, there are lots of business opportunities in other states as well. The SMS service provider should have the capability to start a text marketing campaign in your desired regions. For instance, Onex Solutions allows businesses to interact and connect with their clients anywhere in India - covering 29 states and 7 union territories.


A crucial feature of any content delivery system is the capability to display in-depth analytics on the service. Data, such as when messages are sent, how many were opened, how many failed, and how many clients responded to the message is all essential information. These are all essential metrics you will need to have in a bulk messaging system. This will enable you to plan and tailor your marketing campaign accordingly, such as understanding if a specific offer or announcement does better with your market.


Before you commit to an SMS service provider, verify that they have enough experience. Ask how many clients they have, how long they've been in service and what type of customers they work with, as you can learn a lot from this.

User Friendliness

One of the most neglected factors when choosing a bulk messaging provider is the service’s ease of use. Make certain that the bulk SMS service provider offers a convenient and easy-to-use platform that satisfies all of your SMS messaging needs.

Easy Integration

Choose an SMS service provider that allows an easy to integrate API with detailed documentation. This makes SMS enabling your website, mobile app or CRM system smooth and uncomplicated.

Customer service

A reputable and professional SMS provider will have a specialised customer service team who can offer support and advice on your SMS campaign. Businesses like Onex Solutions offers round the clock support, which means if you ever have any questions or issues, which can be resolved quickly without delay to your campaigns.


We know it’s a bit long list to consider for selecting an SMS provider, but in the end, you can stay worry free and reach out to your customers seamlessly. This checklist provided will guarantee you choose the best SMS provider in the market for your communications needs.


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