Is SMS marketing effective?
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By Onex Team, 02 Jul. 2019

In a highly competitive world where every marketer is trying to juggle with their clients and customers, it is important to reach out to and every client through a reliable source. Over the period, one of the most credible and efficient ways of connecting to the people is through SMS Marketing. SMS Marketing is not just easy and cost-effective, but most importantly, it is easier to connect with the existing clients as well as the new clients.

SMS marketing is gradually gaining popularity nowadays because SMS's can be made personalized and within a very short period of time can reach out to a wide range of audiences. Starting from, writing the entire matter in a crisp way, providing links or URL, or sending offers - SMS Marketing can do it all. And research says it takes then 4 secs for a reader to open a text message, and rates of “reads”, in an SMS campaign are higher than any other modes of communication.

Moreover, every campaign has a fixed campaign cost. Compared to any other modes, SMS Marketing has a higher rate of ROI as well, due to which most of the marketer will try to adapt this technique. Also, SMS Marketing is an innovative way, not just to reach out to the existing clients, but a way by which the marketer can connect to a lot of new clients with the hope of converting them to potential clients.

By making proper use of SMS marketing, marketing can become much easier and can happen in a more seamless way.


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